SELLING IN THE DWELLING

From the Kitchen Table to the Boardroom -
Conversations That Drive Remodeling Success

Selling in the Dwelling is the go-to podcast for professionals across the in-home remodeling industry - from sales reps in the field to owners, executives, and industry leaders.

Hosted by industry expert and award winning author and speaker, Allan Langer, this podcast goes beyond traditional sales training to explore what it really takes to succeed in today’s remodeling world. Each episode features r…

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July 14, 2026

11 - The Hidden Mistakes Hurting Your Sales and Marketing with Lauren Kingsley

Lauren Kingsley of Lauren Kingsley Strategy believes sustainable business growth doesn't start with more leads, it starts with better systems. Drawing on her years of experience in marketing strategy, operations, and digital transformation, Lauren explains why every part of a home improvement business must work together to create predictable growth. From aligning marketing with business goals to eliminating operational bottlenecks, she shares how companies can stop chasing shiny objects...

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July 7, 2026

10 - The Sales Process That Builds Trust and Closes More Deals with Torlando Hakes

Torlando Hakes of Craftsman Painter believes the best sales process isn't about applying more pressure, it's about helping customers make better decisions. Drawing from his background as a painting contractor with his own company, entrepreneur, and technology innovator, Torlando shares how collaboration, virtual selling, and proven systems are reshaping the home improvement industry. He explains why trust is built by guiding homeowners through their options, creating cl...

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June 30, 2026

09 - Delivering a Great Sales Experience with Tim Musch

Tim Musch of Paradigm Vendo has spent more than four decades helping home improvement companies adapt to changing technology, and he believes the next major shift is already here. From the early days of CRM software to today's AI-powered buying journey, Tim shares how contractors can stay ahead by embracing innovation without losing sight of the customer experience. He explains why today's homeowners arrive more informed than ever, why clarity beats complexity, and how sales professionals must e

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June 23, 2026

08 - Creating Raving Fans Through Transparency and Communication with Ryan Shutt

Ryan Shutt of Allied Siding & Windows shares why customer experience should begin long before a salesperson arrives at the door. After nearly two decades in the home improvement industry, Ryan has built his leadership philosophy around transparency, trust, and creating raving fans. From personalized video communication and proactive project updates to call center training and homeowner expectations, he explains how every touchpoint shapes the customer experience. Ryan also discusses why the comp

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June 16, 2026

07 - What Separates Average Sales Reps From Top Performers with Corey Cousins

Corey Cousins of Destination Motivation shares why the most successful professionals in home improvement sales focus on people over products. Drawing from years of experience in sales training and contractor sales, Corey explains why customers buy with emotion and justify their decisions with logic. From building trust and creating a better customer experience to asking the right questions during the sales process, he breaks down what separates average sales reps from top performers. Rather tha

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June 9, 2026

06 - Fix Your Lead Problem Without Spending More with Megan Beattie

Megan Beattie of Tony Hoty & Associates has built her reputation helping home improvement companies solve one of the biggest challenges in the industry: generating quality leads. From call centers and home shows to retail marketing and lead management, Megan shares why many contractors are struggling today after the post-pandemic boom years and what it takes to create a consistent flow of opportunities without relying solely on expensive digital marketing. She explains why successful companies

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SELLING IN THE DWELLING

Recent Episodes

11 - The Hidden Mistakes Hurting Your Sales and Marketing with Lauren Kingsley

10 - The Sales Process That Builds Trust and Closes More Deals with Torlando Hakes

09 - Delivering a Great Sales Experience with Tim Musch

08 - Creating Raving Fans Through Transparency and Communication with Ryan Shutt

07 - What Separates Average Sales Reps From Top Performers with Corey Cousins

06 - Fix Your Lead Problem Without Spending More with Megan Beattie

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