SELLING IN THE DWELLING

From the Kitchen Table to the Boardroom -
Conversations That Drive Remodeling Success

Selling in the Dwelling is the go-to podcast for professionals across the in-home remodeling industry - from sales reps in the field to owners, executives, and industry leaders.

Hosted by industry expert and award winning author and speaker, Allan Langer, this podcast goes beyond traditional sales training to explore what it really takes to succeed in today’s remodeling world. Each episode features real conversations with top-performing contractors, CEOs, sales leaders, and innovators who are shaping the future of the industry.

From in-home sales strategies and customer experience to leadership, growth, and the evolving role of pricing and technology, Selling in the Dwelling delivers practical insights and real-world perspectives you can apply immediately.

Whether you’re closing deals at the kitchen table or leading a team from the boardroom, this podcast is designed to help you grow, lead, and win.

Recent Episodes

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Oct. 13, 2026

24 - Your Biggest Sales Obstacle Might be YOU | Grant Winstead

Grant Winstead, a sales mindset and performance coach with over 40 years in the home improvement industry, believes the biggest obstacle to closing more sales isn't the homeowner, the product, or even your sales process. It's what's going on inside your own head. After visiting more than 20,000 homes and generating over $100 million in lifetime sales, Grant has seen talented salespeople struggle despite having all the right training. So what's separating the top performers from everyone else?

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Oct. 6, 2026

23 - Your Competitors Aren’t Better. They’re Just Easier to Find | Nate Fischer

Nate Fischer, Chief Technical Officer at Local Optics, says your competitors may not be beating you because they’re better at what they do. They may simply be easier to find. Nate and Allan break down what actually determines whether your business shows up when a homeowner searches for a local contractor, including Google Business Profiles, reviews, your website, local SEO, and the technical pieces working behind the scenes. But homeowners aren’t just Googling you anymore. They’re asking AI abo

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Sept. 29, 2026

22 - Great Salespeople Listen DIFFERENTLY...Do You? | Chris Masterson

Chris Masterson of Cardinal Heating & Air Conditioning went from 16 years in law enforcement to leading a rapidly growing sales team, and some of the skills that made him a good police officer turned out to be exactly what salespeople need. Reading body language, paying attention to what isn’t being said, and actually listening to learn instead of thinking about your next question can completely change what happens in the home. Chris and Allan also get into why sales meetings shouldn’t replace

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Sept. 22, 2026

21 - The Sales Conversation No One is Having | Adriane Brooks

Adriane Brooks of Renewal by Andersen of Central Virginia has coached hundreds of salespeople, and one lesson keeps showing up: the objections you hear from homeowners may be telling you more about yourself than the customer. Sales can act like a mirror, exposing what you believe about money, success, your own value, and even the profession itself. Adriane didn’t get into in-home sales because she dreamed of selling windows. She wanted to make the most amount of money she could, and she didn’t p

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Sept. 15, 2026

20 - Stop Practicing Your Sales Process on Your Customers | Marcus Sheridan

Marcus Sheridan of Question First Group has a message for sales professionals: stop practicing sales on your customers! If your weekly “sales training” is really just reviewing pipelines, celebrating top producers, and talking numbers, Marcus says you’re not actually training. He and Allan dig into why real role plays, recording sales calls, and getting comfortable failing in front of your team can dramatically change the way reps communicate and perform. But better selling isn’t just about pr

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Sept. 8, 2026

19 - Is Your Sales Team Failing You…Or Are YOU Failing Them? | Dustin Rhoades

THREE seconds of Negativity Could Cost You 21 Hours of Performance. Let that sink in for a second. Three seconds. That's all it takes. One negative comment in a sales meeting, one toxic rep poisoning the well before appointments are run, one "this lead is garbage" attitude walking out the door, and according to studies, your entire team's performance can be compromised for the next 21 hours. Now multiply that by 3 or 4 reps doing it every single day. That's not a sales problem. That's a...

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Reviews

My Favorite New Podcast

"Allan does such an amazing job bringing on interesting guests that are genuine and packed with takeaways. I highly recommend you checking this one out."

AmberMWest12 | Aug. 17, 2026

WOW, Great Podcast

"I am loving this podcast as Allan always seems to deliver not only great guests, but high quality takeaways on every show. Love the opening tune as well! Great stuff, keep it up."

Melinda231 | Oct. 14, 2026

A must listen during drive time!

"LOVE this podcast, I listen all the time as I'm driving to appointments. One great guest after another, and always some great takeaways. Finally a podcast made for sales reps as well as owners!"

Spiro G. | Oct. 14, 2026

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SELLING IN THE DWELLING

Recent Episodes

24 - Your Biggest Sales Obstacle Might be YOU | Grant Winstead

23 - Your Competitors Aren’t Better. They’re Just Easier to Find | Nate Fischer

22 - Great Salespeople Listen DIFFERENTLY...Do You? | Chris Masterson

21 - The Sales Conversation No One is Having | Adriane Brooks

20 - Stop Practicing Your Sales Process on Your Customers | Marcus Sheridan

19 - Is Your Sales Team Failing You…Or Are YOU Failing Them? | Dustin Rhoades

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