SELLING IN THE DWELLING

From the Kitchen Table to the Boardroom -
Conversations That Drive Remodeling Success

Selling in the Dwelling is the go-to podcast for professionals across the in-home remodeling industry - from sales reps in the field to owners, executives, and industry leaders.

Hosted by industry expert and award winning author and speaker, Allan Langer, this podcast goes beyond traditional sales training to explore what it really takes to succeed in today’s remodeling world. Each episode features real conversations with top-performing contractors, CEOs, sales leaders, and innovators who are shaping the future of the industry.

From in-home sales strategies and customer experience to leadership, growth, and the evolving role of pricing and technology, Selling in the Dwelling delivers practical insights and real-world perspectives you can apply immediately.

Whether you’re closing deals at the kitchen table or leading a team from the boardroom, this podcast is designed to help you grow, lead, and win.

Recent Episodes

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Sept. 1, 2026

18 - Do You Look Like You're Worth the Price You're Charging? | Dan Antonelli

Dan Antonelli of KickCharge® Creative has a message contractors may not want to hear: you could be doing incredible work, but does your brand actually look like you deserve to charge what you’re charging? Dan and Allan dig into the psychology behind branding and how the way your company looks can shape what homeowners believe about your quality, professionalism, and even your price before a salesperson ever rings the doorbell. And Dan has the numbers to show just how much that perception can af

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Aug. 25, 2026

17 - Before You Spend Another Dollar on Leads, Do This | Senja Spelman

Senja Spelman of Sisu Synergy has a question for contractors who say they need more leads: Do you really? What if the bigger problem is what happens after the lead comes in? Senja and Allan get into the disconnect between marketing and sales, why throwing more money at lead generation may be masking a much bigger issue, and what companies should examine before spending another dollar. Senja even makes the bold argument that the lead may be the least important part of the equation, and expl

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Aug. 18, 2026

16 - The Pattern Interrupt That Gets Homeowners to Listen | Tony Hoty

Tony Hoty of Tony Hoty Training and Consulting has spent more than three decades mastering person-to-person marketing, lead generation, canvassing, and sales. Tony joins Allan to break down how pattern interrupts can lower a homeowner’s guard and create an opening for a real conversation. From his philosophy of “before you can charm them, you must first disarm them” to using questions instead of statements, Tony shares practical ways contractors can stop sounding like every other salesperson at

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Aug. 11, 2026

15 - Aren't You Tired of Being the Best-Kept Secret? | Stefanie Couch

Stefanie Couch of Grit Blueprint knows that being great at what you do isn't enough if nobody knows WHY you're different. With roots in the building industry and a lifelong love of sales, Stefanie helps contractors uncover what truly sets them apart and communicate it in a way customers actually care about. She and Allan dig into why so many contractor websites and marketing messages look exactly the same, why your work doesn't simply "speak for itself," and how photos, video, per...

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Aug. 4, 2026

14 - We Banned The Word LEADS | Samantha McGuinness

Samantha McGuinness of Enabled Remodeler believes the best marketing doesn't happen behind a screen, it happens face to face. Drawing from years of building successful field marketing programs, Samantha shares why home shows, community events, and retail partnerships continue to outperform many digital marketing channels when done with the right strategy. She explains how qualifying homeowners through authentic conversations, rather than gimmicks or giveaways, leads to higher-qual...

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July 28, 2026

13 - Why Leads Aren't Your Problem - Your Phone Is...with Brigham Dickinson

Brigham Dickinson, founder of Power Selling Pros, believes most home service companies don't have a lead problem, they have a conversion problem. After experiencing the failure of his own business, Brigham discovered that success isn't about generating more phone calls; it's about creating trust from the very first conversation. He shares how customer service representatives, technicians, and sales professionals can transform ordinary interactions into lasting customer relationships by ...

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Reviews

My Favorite New Podcast!

"Allan does such an amazing job bringing on interesting guests that are genuine and packed with takeaways. I highly recommend you checking this one out."

aabbbccccdddeeefff18 | Aug. 13, 2026

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SELLING IN THE DWELLING

Recent Episodes

18 - Do You Look Like You're Worth the Price You're Charging? | Dan Antonelli

17 - Before You Spend Another Dollar on Leads, Do This | Senja Spelman

16 - The Pattern Interrupt That Gets Homeowners to Listen | Tony Hoty

15 - Aren't You Tired of Being the Best-Kept Secret? | Stefanie Couch

14 - We Banned The Word LEADS | Samantha McGuinness

13 - Why Leads Aren't Your Problem - Your Phone Is...with Brigham Dickinson

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